Ok so we had a group meeting today to sort out our powerpoint for friday, my job is to research One Direction's key demographic. I found their target audience to be the "tweens" and the "x factor mums".
"Tween"- about 9-15 years old, one of those disney/twilight loving kids, desperate to grow up (growing up a bit too fast)
"X-factor Mum"- kind of self-explanatory - about 30-55, loves meeting up with friends and having fun but her family is the most important thing to her, mostly listens to music on the radio, enjoys shopping and looking good, yoga etc.
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